A MULTI-ROLE COLLECTION DIRECTLY LINKED TO CUSTOMER NEEDS AND GROWTH OPPORTUNITIES
The 3 customer needs and growth areas are:
TAME THE LIGHT – FABRICS WITH PURPOSE!
Multiple Roles, Multiple Opportunities
In this online catalogue, and in the accompanying sample material, our fabrics are arranged along an axis of daylight control. From light filtering in one end of the scale to room darkening at the other.
With a view to capturing upselling opportunities and contribute to making the collections of our customers stand out, we have introduced an overlay of five product groups. These are just about identical to the perceived distribution of volume in the market:
- Plains
- Beyond Screen
- Plains with Personality
- Plains with Texture
- Design Decorated
Therefore, each of our fabrics can be used for several purposes. This is further enabled by a full technical package for each product which adds a new layer of purpose to the fabrics.
Supporting Growth in the UK Blind and Solar Shading Market
The UK window blind and solar shading market continues to evolve as manufacturers, fabricators, retailers and commercial specification professionals seek products that combine performance, style and clear customer benefits. As customers become increasingly focused on comfort, privacy, glare control, daylight management and room darkening, fabric collections that are simple to understand can create new sales opportunities throughout the specification and buying process.
The TAME THE LIGHT – FABRICS WITH PURPOSE collection has been designed to help blind manufacturers and fabricators present fabric solutions according to customer needs rather than technical complexity. This customer-led approach can simplify product selection, improve sales conversations and create additional opportunities for upselling across residential and commercial projects.
Whether supplying roller blinds, panel blinds or specialist solar shading systems, UK manufacturers can benefit from collections that clearly communicate daylight control, solar protection, privacy enhancement, glare management and room-darkening performance.
By organising products according to end-user requirements, the collection helps fabricators, retailers and specification professionals deliver a more intuitive customer experience while creating differentiation in an increasingly competitive market.
Key application areas include:
- Roller blind fabrics
- Solar shading fabrics
- Commercial blind projects
- Residential blind collections
- Daylight control solutions
- Glare reduction fabrics
- Privacy management fabrics
- Room darkening fabrics
- Sustainable interior comfort solutions
- Specification and contract projects
Frequently Asked Questions
How can blind manufacturers increase sales through customer-needs-based fabric collections?
Organising fabrics around customer outcomes such as daylight control, privacy, glare reduction and room darkening helps simplify product selection and can improve conversion rates during the sales process.
Why is daylight control becoming an important sales driver in the UK market?
Residential and commercial customers increasingly seek solutions that improve occupant comfort, manage sunlight and create comfortable interior environments throughout the year.
How does the TAME THE LIGHT approach support fabricators and retailers?
The collection helps sales teams move from customer requirement to suitable fabric recommendation using language that is easier for customers to understand.
Can the collection support both residential and commercial blind projects?
Yes. The customer-needs-based structure is suitable for homes, offices, education facilities, healthcare environments, hospitality venues and commercial buildings.
How can fabricators create upselling opportunities using the collection?
By demonstrating the additional benefits available through enhanced daylight management, climate control, decorative effects, texture and room-darkening performance, fabricators can present higher-value solutions tailored to customer requirements.
What advantages do technical fabric specifications provide?
Technical performance information supports accurate product recommendations and allows manufacturers and specifiers to match fabrics to project requirements with greater confidence.
Why are multi-role fabrics important for modern blind collections?
Products that offer multiple benefits such as daylight control, solar shading, privacy and decorative appeal provide greater flexibility across a wider range of customer applications.
How can manufacturers differentiate their blind collections in a competitive market?
Combining clear customer benefits, strong product positioning, effective merchandising and innovative fabric ranges can help create a distinctive offering that stands out from competing collections.